| The main types of people are: |
| 1. | Bringin' Home the Bacon - Middle-income suburban couples without children.
Married couples ranging in age from mid-30s to early 50s with moderate incomes. A high proportion own their homes. Some have a college education. |
| 2. | College Life - Students in higher education. These individuals are enrolled in college or graduate school.
People in college or graduate school. |
| 3. | Wide Open Foyers - Suburban families living in large houses.
These well-off married couples with children own their own homes, and the homes are bigger than average. Age ranges from the mid-30s to the upper 50s. Most are highly educated professionals, many with advanced degrees. |
| 4. | Dollars and Sense - Suburban, financially savvy families.
More than 20% of these middle-aged married couples with children have a second mortgage or home equity loan. Most earn moderate incomes and work in management or professional occupations. |
| 5. | Suburban Climbers - Younger suburban singles.
Aspiring singles climbing the corporate ladder and calling the suburbs home. Age ranges from mid-20s to mid-40s. Most rent their homes. |
