| The main types of people are: |
| 1. | Single in the Suburbs - Middle- to upper-income singles living in the suburbs.
Singles ranging in age from 30s to 60s who earn a comfortable income. Some own their homes, and their careers range from management to service industry. |
| 2. | Leave It to Beaver - Middle- to upper-income suburban families.
Ranging in age from 30s to 50s, these married couples with children are likely to own their home and work in management, professional, or skill-based occupations. Education level varies from high school to college. |
| 3. | Suburban Retirees - Seniors over 65 who live in the suburbs.
These seniors are living out their retirement years in suburbia. Most own their homes, and some have college degrees. |
| 4. | Renting Singles - Singles renting in the suburbs.
A higher than average proportion of these 30- to 60-year-olds rent their homes. Education varies from high school or lower to college. |
| 5. | Self-sufficient Seniors - Suburban seniors who live alone.
More than 40% either live alone or live with non-relatives. Some are homeowners. Education level varies from high school or lower to college. |